GREAT MINDSDON’TTHINKALIKE.

Student communities across 14 European countries helped localise responsible-drinking messages instead of simply receiving them.

A challenge session brought different minds to the persistent problem of human trafficking and opened thinking beyond the original frame.

A cross-device connectivity problem was reframed by a dyslexic think tank, producing a fresh route in a single working session.

Space Aye

Ideas and strategic advice were brought in around the venture's formation as it developed its satellite and connected-data proposition.

Strategic advice helped the women's-health service challenge conventional access and communicate a more modern, direct proposition.

A waste challenge was reframed into an idea for giving discarded cardboard a more useful next life.

Different thinking was applied to ways of encouraging condom use and reducing unwanted pregnancy.

We helped shape a share offer that turned supporter belief into investment for the pioneering fair-trade enterprise.

Campaign thinking helped strengthen the case for government funding for ME research.

A campaign reframed asthma around air pollution, attracting national attention and adding pressure for cleaner-air action in London.

A tactile, multi-sensory idea opened a different way to communicate a familiar consumer product.

Early thinking helped challenge the conventions of the hotel category and shape a more compact, design-led proposition.

Colourful Cities and Towns turned scattered community activity into one adaptable strategy for local arts groups, schools and places.

An early catalogue wish-list idea gave customers a simple way to record the products they wanted as they browsed.