02 / Why?
The world does not need more identical answers. It needs people able to see a problem from a direction others miss.
FOR MEMBERS
If you see things differently, solve problems in unusual ways, have no shortage of ideas, or have spent years feeling like a round peg in a square hole, the Lab is a place to put that ability to work.
Our shared aim: use our ability to think differently to make a difference in the world.
Meet the collectiveFOR ORGANISATIONS
In disruptive times, organisations need to be more agile, more adventurous and more capable of questioning the assumptions beneath a brief.
From problem-solving to strategy, ideation and innovation, we add perspectives that are unlikely to emerge from the usual room.
How we can helpAI + HUMAN INTELLIGENCE
Question the premise. Read the room. Spot what is missing. Make the judgement. Take responsibility.
WHY NOW
Linear answers break down when problems are connected, dynamic and full of consequences elsewhere.
Old assumptions can become the risk. Different thinkers notice when the frame itself needs changing.
A broader range of minds reveals options that a familiar team may never think to look for.
PROOF / DIFFERENT THINKING IN ACTION
BEHAVIOUR CHANGE / EUROPE
Work led by Chris Arnold engaged students across 14 European countries, enabling more than 450 student communities to localise responsible-drinking messages and reaching over 14 million students.
Different thinking, translated into participation at scale.PRO BONO / CHALLENGE SESSION
A focused challenge session brought together different perspectives around a difficult social problem and opened up thinking beyond the original frame.
Fresh minds applied where familiar answers were not enough.Experience across the collective includes