02 / Why?
The world does not need more identical answers. It needs people able to see a problem from a direction others miss.
FOR MEMBERS
If you see things differently, solve problems in unusual ways, have no shortage of ideas, or have spent years feeling like a round peg in a square hole, the Lab is a place to put that ability to work.
Our shared aim: use our ability to think differently to make a difference in the world.
Join the collectiveFOR ORGANISATIONS
In disruptive times, organisations need to be more agile, more adventurous and more capable of questioning the assumptions beneath a brief.
From problem-solving to strategy, ideation and innovation, we add perspectives that are unlikely to emerge from the usual room.
How we can helpAI + HUMAN INTELLIGENCE
Question the premise. Read the room. Spot what is missing. Make the judgement. Take responsibility.
WHY NOW
Linear answers break down when problems are connected, dynamic and full of consequences elsewhere.
Old assumptions can become the risk. Different thinkers notice when the frame itself needs changing.
A broader range of minds reveals options that a familiar team may never think to look for.
PROOF / DIFFERENT THINKING IN ACTION
Student communities across 14 European countries helped localise responsible-drinking messages instead of simply receiving them.
A challenge session brought different minds to the persistent problem of human trafficking and opened thinking beyond the original frame.
A cross-device connectivity problem was reframed by a dyslexic think tank, producing a fresh route in a single working session.
Space AyeIdeas and strategic advice were brought in around the venture's formation as it developed its satellite and connected-data proposition.
Strategic advice helped the women's-health service challenge conventional access and communicate a more modern, direct proposition.
A waste challenge was reframed into an idea for giving discarded cardboard a more useful next life.
Different thinking was applied to ways of encouraging condom use and reducing unwanted pregnancy.
We helped shape a share offer that turned supporter belief into investment for the pioneering fair-trade enterprise.
Campaign thinking helped strengthen the case for government funding for ME research.
A campaign reframed asthma around air pollution, attracting national attention and adding pressure for cleaner-air action in London.
A tactile, multi-sensory idea opened a different way to communicate a familiar consumer product.
Early thinking helped challenge the conventions of the hotel category and shape a more compact, design-led proposition.
Colourful Cities and Towns turned scattered community activity into one adaptable strategy for local arts groups, schools and places.
An early catalogue wish-list idea gave customers a simple way to record the products they wanted as they browsed.
Selected experience of people in the collective. Not every engagement was contracted under the Dyversity Lab name.